Our Blog
Discover our blog where we share all our articles on the latest video trends, handy tips on how to power your university’s digital marketing and the latest goings on in the Maia Films world.
How to Create an Effective University Prospectus (27 point checklist)
In the realm of higher education, the university prospectus serves as a crucial tool for prospective students, providing them with vital information about the university, its courses, facilities, and culture. An effective prospectus not only informs but also entices...
How to Leverage Video Production for Universities
In today's digital era, video production plays a pivotal role in enhancing the visibility and appeal of educational institutions. Universities, in particular, can leverage video content in diverse ways to boost their marketing efforts, attract prospective students,...
A Strategic Guide to Top-of-Funnel Success for Student Recruitment
In the competitive landscape of higher education, universities must continually innovate their recruitment strategies to attract new students. Video marketing has emerged as a powerful tool at the top of the recruitment funnel, serving as a dynamic method to raise...
How to Use Video to Enhance Your University’s Branding
In an increasingly competitive educational landscape, universities must not only attract students but also build and maintain a strong, distinctive brand. Video marketing offers an unparalleled opportunity to enhance university branding and outreach efforts. This...
How to Fundraise and Engage Alumni Through Video Marketing
In the realm of higher education, effective fundraising and alumni engagement are crucial for sustaining and expanding university initiatives. Video marketing stands out as a particularly powerful tool in these efforts, offering a dynamic way to connect emotionally...
How Video Transforms University Teaching
In the evolving landscape of higher education, video technology has become more than just a tool for entertainment. It's revolutionising the way university courses are taught, making learning more accessible, engaging, and versatile. This blog explores the...
How to Showcase Research and Academic Achievements Through Video Marketing
Universities thrive on their reputations for research and academic excellence. Showcasing these achievements effectively can attract top-tier faculty, ambitious students, and crucial funding. Video marketing offers a dynamic and accessible way to highlight research...
How to Use Video for University Campus Visits
Choosing a university is a significant decision for prospective students, often influenced by their experience during campus visits. However, not everyone has the opportunity to physically explore a campus. Enter the power of video tours—a revolutionary tool reshaping...
How to Use Video Content in Higher Education
The integration of video technology in higher education has transcended traditional teaching methodologies, transforming how courses are delivered, how content is consumed, and how knowledge is disseminated. This digital revolution brings a plethora of innovative...