Title:  MindEd – RCPCH

What was the brief?


We were contacted by The Royal College of Paediatrics and Child Health back in 2015 and asked to offer a proposal for the creation of 50 short educational films.

The films were to be used as part of an online learning platform called MindEd, aiming to teach parents and carers about children and young people’s mental health.

The series would consist of webinars, voiceovers, animations, live action and interviews.


How did we approach the brief?


Due to the sheer volume of content, our approach to this brief was to ensure we planned the creation of the content as carefully as possible, making best use of locations, actors and in-house skillsets.

All the scripts were written by our in-house scriptwriters in collaboration with the MindEd clinicians and contributors in order to incorporate the key information in a clear and engaging way. This included informative pieces to camera, voiceovers and even dramatised dialogues.

We also entrusted the creation of the animations to our in-house animator, Nic Durber, who spent three weeks creating a variety of different animation themes – from illustrations to retro gaming styles – in order to give the films added visual appeal.

Directed by filmmaker, Chris Karageorgiou, the series needed to pack in a lot of information without compromising on production value, and the end result proves that we did exactly that.



The result was a suite of films that succeeded in educating parents and carers about child and adolescent mental health in a bold, eye-catching way that informed as well as engaged.

The client was delighted with the result and we are already in discussion with them about the next series to be aimed at medical professionals.

Indeed, in our client’s own words:


“Maia Films’ assistance with scripting the films was first class and they completed all edits and amendments in a timely manner.
Overall, the professionalism and finished quality of the films was absolutely fantastic”


To view all 50 of the films visit the MindEd website.