Do Something You Love TV Ad

London Metropolitan University prides itself on its diverse student body, its fantastic central London location and its unwavering commitment to employability. It was these traits that the university wanted to place at the heart of a brand new video marketing campaign. As well as an overarching TV advert, the project also required a series of faculty and social media content. The films needed to have an element of visual consistency and to be creative and unique enough to stand out from the masses. High production value was key and a story that people could become emotionally invested in was also essential.