What was the brief?

Clarkson Evans is a top 100 Apprenticeship Employer in the field of electrician apprenticeships.

The company wanted to produce a 30s cinema spot aimed at recruiting 22 – 23 year old men currently working in a job that is perhaps not satisfying them or offering the progression opportunities that they would like.

The ad needed to show them that a change of career doesn’t always have to mean years of re-training, and in fact a lot of the skills they already posses can be transferable in an electrician role.

The audience needed to come away with new insight into life as an electrician apprentice and wanting to find out more.

How did we approach the brief?

Clarkson Evans is a top 100 Apprenticeship Employer in the field of electrician apprenticeships.

The company wanted to produce a 30s cinema spot aimed at recruiting 22 – 23 year old men currently working in a job that is perhaps not satisfying them or offering the progression opportunities that they would like.

The ad needed to show them that a change of career doesn’t always have to mean years of re-training, and in fact a lot of the skills they already posses can be transferable in an electrician role.

The audience needed to come away with new insight into life as an electrician apprentice and wanting to find out more.

Delivery

It was a sterling effort on everyone’s part and the result is a striking cinema ad that stayed true to the creative and screened in Oxford, Bracknell, Crawley and Southampton.

The client was extremely happy with the result and we’re looking forward to seeing the results of the campaign in due course.